The Situation: This company was an off shore manufacturer of personal computer systems. Sales were limited to small computer dealers and VARS. This effort was handled by their own, small internal staff via telemarketing. The company wanted to expand their distribution to new dealers without expanding their sales staff. Our charge was to develop a program that would succeed locally so it could be used as a model to roll out nationally.

The Solution: M.A.S.CO developed a program to address mass merchandisers. At this point in time, personal computer systems were just beginning to enter this channel. M.A.S.CO introduced several unique concepts for the time which included custom configurations and a program to upgrade computers in the field.