The Problem: This company was a local supplier of facsimile paper. Fax paper is a commodity business where the basic difference between suppliers is the price. Sales were in a fifty mile radius of the company and were handled by a few company personnel.
 

The Solution: M.A.S.CO revamped the product packaging. Elements of the packaging incorporated unique warranties not offered by competitors. A sales and marketing plan was devised to address multi-tier distribution to office dealers, distributors, Office Super stores and Warehouse Clubs.  M.A.S.CO established a national sales rep force.

Further, M.A.S.CO originated a new, unique accessory product that cost twenty cents and retailed for $5.00. The accessory was often bundled with the firm's product for promotions.