CEStar manufacturers a complete line of compact fluorescent lighting bulbs.

CEStar approached MASCO to introduce their product line to the U.S. market.

This was a particularly interesting challenge since the product category is dominated by such major brands as Philips, Panasonic and GE.
 

MASCO came up with a unique marketing approach starting with developing a new colorful package and offering the industry's only "Lifetime Replacement Warranty"

Although this product line is just now being launched, CEStar has already received very positive feedback by our sales reps and key accounts.